diploma

diploma

Our Diploma in event management and marketing is a part-time, evening course, which lasts for 12 weeks.  Lectures are held two evenings a week at Kings College in the heart of London’s West End.  The course includes the cost of all materials, site visits, projects, the exam and entry into our exclusive network of alumni and will:

  • Give you a detailed perspective of the events industry
  • Develop you as a great event manager, equipped and confident to succeed
  • Develop new business skills beyond event management (pitching, presenting, teamwork etc.)
  • Build a network of industry contacts

What you get:

Accreditation - Our event course diploma is the only internationally recognised event management course with Royal Charter accreditation status, provided by the Chartered Institute of Marketing (CIM); the global leader in the industry for over 100 years.  We have worked closely with the CIM to develop this course, which blends academic and practical experience.

Modules covering every aspect of this dynamic and diverse market – event management, event planning, presentation skills, social media, digital event marketing and public relations (PR), event production, charity and event fundraising, sports events, hospitality events, weddings, corporate event management, conferences and exhibitions, experiential marketing, social media, celebrity events, health and safety, eco friendly events (see Course Content for more information).

A live project with well-known organisations briefing students on a real business project that needs to be delivered. Students develop creative, marketing and event solutions and pitch their ideas back to the client. Recent clients have included, Hilton Group, Everything Everywhere (EE), Cancer Research, Old Mutual Group and the British Army.

Site visits to London’s top venues, with behind the scenes access to understand the planning required from the event manager’s viewpoint.

Templates and support documents covering everything from production schedules, venue checklists, budget planning and health and safety assessments.  These are available to help you and can be used for your own events.

Volunteering at events is very popular with our students, who can experience a huge range of events and some of the most prestigious and fun in London.  It is an effective way to network and looks great on your CVs.  We have arranged volunteering at events as diverse as the London marathon, The Brits Music awards, Charity balls and with the United Nations.

Practical learning - Our lectures are delivered by highly experienced event professionals, who come from all areas of the event business and share our commitment to delivering the best event training available. These industry practitioners are up to date with the latest developments, changes and opportunities within the events world. They bring the latest thinking into the classroom, as well as their stories and experience bringing lectures alive with real examples and case histories.

Contact us if you would like to speak to any of our past students to see what a difference this course has made to their careers and professional lives.

A brief overview of the history of events will allow you to compare today’s modern environment with how the industry has evolved over the years. A perspective will also be taken on the future, enabling you to understand how events will evolve within the marketing and communications needs of developing business and social environments.

You will be introduced to objective setting and gain an appreciation of strategic planning. You’ll also learn how to compile a marketing strategy using not only traditional teaching methods but also new techniques through examining relevant business case studies. We believe that all our students should understand:

  • The significance of marketing events
  • How events can contribute to an organisation’s return on investment (ROI)

We’ll teach you about budgeting, public relations, communications and post-event analysis techniques and relate them directly back to how they fit with events. The course will also cover the creation of planning materials for event logistics, the importance of executing agreed action plans and the various responsibilities that lie with you, the event manager.

During your time with us you’ll get lots of experience in using project plans, timelines, and senior management reporting systems.

Later sessions will concentrate on the practical aspects of events such as:

  • Venue sourcing and management
  • Supplier appointment and liaison
  • Client account management
  • Contracts and terms & conditions
  • Risk management and Health and Safety

Group work and presentations

To achieve results in the event industry you’ll need to prove yourself as a competent team player. You’ll therefore get lots of experience working in small groups to create event concepts, prepare presentations and even present them to a real-life client.

I just wanted to say how much I am enjoying the course. What Rebecca [Sears] didn’t know about her subject last night wasn’t worth knowing, she was fantastic, as are all the trainers to date. Last night was the most insightful experience in marketing and I got so much from it, it definitely will help me for the future. It was an absolute eye opener and left me wanting more. The course is showing me that it was worth every penny of my savings! Thank you!

Sian Belton, Diploma student, March 2013

  • PRICE
    £1,195 (+VAT) next course start date: 24th April 2014
COURSE OVERVIEW

Our Diploma in event management and marketing is a part-time, evening course, which lasts for 12 weeks.  Lectures are held two evenings a week at Kings College in the heart of London’s West End.  The course includes the cost of all materials, site visits, projects, the exam and entry into our exclusive network of alumni and will:

  • Give you a detailed perspective of the events industry
  • Develop you as a great event manager, equipped and confident to succeed
  • Develop new business skills beyond event management (pitching, presenting, teamwork etc.)
  • Build a network of industry contacts

What you get:

Accreditation - Our event course diploma is the only internationally recognised event management course with Royal Charter accreditation status, provided by the Chartered Institute of Marketing (CIM); the global leader in the industry for over 100 years.  We have worked closely with the CIM to develop this course, which blends academic and practical experience.

Modules covering every aspect of this dynamic and diverse market – event management, event planning, presentation skills, social media, digital event marketing and public relations (PR), event production, charity and event fundraising, sports events, hospitality events, weddings, corporate event management, conferences and exhibitions, experiential marketing, social media, celebrity events, health and safety, eco friendly events (see Course Content for more information).

A live project with well-known organisations briefing students on a real business project that needs to be delivered. Students develop creative, marketing and event solutions and pitch their ideas back to the client. Recent clients have included, Hilton Group, Everything Everywhere (EE), Cancer Research, Old Mutual Group and the British Army.

Site visits to London’s top venues, with behind the scenes access to understand the planning required from the event manager’s viewpoint.

Templates and support documents covering everything from production schedules, venue checklists, budget planning and health and safety assessments.  These are available to help you and can be used for your own events.

Volunteering at events is very popular with our students, who can experience a huge range of events and some of the most prestigious and fun in London.  It is an effective way to network and looks great on your CVs.  We have arranged volunteering at events as diverse as the London marathon, The Brits Music awards, Charity balls and with the United Nations.

Practical learning - Our lectures are delivered by highly experienced event professionals, who come from all areas of the event business and share our commitment to delivering the best event training available. These industry practitioners are up to date with the latest developments, changes and opportunities within the events world. They bring the latest thinking into the classroom, as well as their stories and experience bringing lectures alive with real examples and case histories.

Contact us if you would like to speak to any of our past students to see what a difference this course has made to their careers and professional lives.

Course Content

A brief overview of the history of events will allow you to compare today’s modern environment with how the industry has evolved over the years. A perspective will also be taken on the future, enabling you to understand how events will evolve within the marketing and communications needs of developing business and social environments.

You will be introduced to objective setting and gain an appreciation of strategic planning. You’ll also learn how to compile a marketing strategy using not only traditional teaching methods but also new techniques through examining relevant business case studies. We believe that all our students should understand:

  • The significance of marketing events
  • How events can contribute to an organisation’s return on investment (ROI)

We’ll teach you about budgeting, public relations, communications and post-event analysis techniques and relate them directly back to how they fit with events. The course will also cover the creation of planning materials for event logistics, the importance of executing agreed action plans and the various responsibilities that lie with you, the event manager.

During your time with us you’ll get lots of experience in using project plans, timelines, and senior management reporting systems.

Later sessions will concentrate on the practical aspects of events such as:

  • Venue sourcing and management
  • Supplier appointment and liaison
  • Client account management
  • Contracts and terms & conditions
  • Risk management and Health and Safety

Group work and presentations

To achieve results in the event industry you’ll need to prove yourself as a competent team player. You’ll therefore get lots of experience working in small groups to create event concepts, prepare presentations and even present them to a real-life client.

Testimonial

I just wanted to say how much I am enjoying the course. What Rebecca [Sears] didn’t know about her subject last night wasn’t worth knowing, she was fantastic, as are all the trainers to date. Last night was the most insightful experience in marketing and I got so much from it, it definitely will help me for the future. It was an absolute eye opener and left me wanting more. The course is showing me that it was worth every penny of my savings! Thank you!

Sian Belton, Diploma student, March 2013

diploma Lecturers

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